SEO is still one of the smartest ways to bring people to your website without lots of money on ads. When your site loads quickly, easy to understand to the user, right keywords then google rewards with better ranking. And higher you rank, more people will trust you.

According to the google heatmap, maximum people engage with 1st three ads, so to be in first three ads will be beneficial for the business. One of the biggest advantage of SEO is lasting impact. Paid ads will stop bringing traffic once you stop the payment to particular tool. But SEO brings the visitors as long as your content is relevent.